Old Spice Gentleman's Moisturizing Body Wash

RetouchingCGI / VFXHealthcare

12 Nov

Written By Electric Art

STRE11095_OLD_SPICE_Brown__0006_STRE11095_OLD_SPICE_Brown_Sugar_and_Cocoa_Butter_8b_RGB_LAYERED_FINAL.psb (1).jpg

STRE11095_OLD_SPICE_Brown__0005_STRE11095_OLD_SPICE_Blue_Agave_and_Fresh_Waterfall_2-LAYERED_FINAL.psb (1).jpg

STRE11095_OLD_SPICE_Brown__0004_STRE11095_OLD_SPICE_Eucalyptus_and_Coconut_Cream_5d_RGB_LAYERED_FINAL.psb (1).jpg

STRE11095_OLD_SPICE_Brown__0003_STRE11095_OLD_SPICE_Himalayan_Salt_Glacier_Water_Label_7_RGB_LAYERED_FINAL copy (1).jpg

STRE11095_OLD_SPICE_Brown__0002_STRE11095_OLD_SPICE_Island_Fruit_and_Macadamia_Butter_7c_RGB_LAYERED_FINAL copy (1).jpg

STRE11095_OLD_SPICE_Brown__0001_STRE11095_OLD_SPICE_Lavender and Mint Label_4a_RGB_LAYERED_FINAL copy (1).jpg

STRE11095_OLD_SPICE_Brown__0000_STRE11095_OLD_SPICE_Sandalwood and Aloe Vera 7a_RGB_Final_Layered copy (1).jpg

Old Spice Gentleman's Moisturizing Body Wash

Old Spice commissioned EA to create the packaging imagery for 7 different scents for their Gentleman's Moisturizing Body Wash. The project required a mix of moisture cues, taste appeal, natural textures and ingredients that brought the scents to life. It was a great fit for us as we used a combination of CGI, photography and stock and plenty of craft & attention to detail.

Electric Art

Old Spice Gentleman's Moisturizing Body Wash

Old Spice Gentleman's Moisturizing Body Wash

Next Smile Australia ‘Save Our Smiles’

Old Spice Fiji Fresh