Toyota USA

Toyota USA

Electric Art joined forces with UK based typographer, iLoveDust, to realise Saatchi & Saatchi LA’s important brand repositioning campaign for Toyota in the US. The CGI typography was constructed from various materials appropriate to the copy & the brand. We went on to create a moving model for the Dependability concept.

Agency: Saatchi & Saatchi LA 
Art Director: Joshua Gilman
Typography: ilovedustUK
Agency Producer: Cindy Rowe