Toyota Atara Brochure

Toyota Atara Brochure

Saatchi Sydney commissioned us to create images for the new Toyota Camry Atara brochure. Saatchi had chosen various background plates, to which we added our own backplates & HDRI environments. After settling on the correct camera angles the CGI cars were materialised & lit to suit the laws of reality & beauty, taking care to match their new environment's light sources & natural reflections. Talent were photographed in our inhouse studio & stripped into the cars as drivers, enhancing the realism.

Agency: Saatchi Sydney
art buyer: Skye Houghton
designer: Julian Melhuish @ Churchward Melhuish
photography: Electric Art