Smirnoff Start Pure

Smirnoff Start Pure

In order to create these striking images for Smirnoff's Start Pure campaign we knew we'd need a great macro photographic base.

We called upon photographer Stephen Stewart to capture some amazingly detailed, beautiful & enticing shots as the foundation for the images. They were then reworked for each specific execution.

We worked closely with the agency creatives to create & apply the bottle effect. The aim was to get the viewer to feel right 'in' the drink yet still keep each individual beverage refreshing, appealing & instantly recognizable.

Client: Dan Bitti @ Diageo
Agency: Leo Burnett Sydney
Creative Director: Tim Green
Art Directors: Chris Moreira & Stuart Tobin
Copywriter: Mark Schoeller
Agency Producer: Jeremy de Villiers
Photography: Stephen Stewart