Toyota 86

Toyota 86

Working with great shots from photographer Simon Davidson, EA helped create the print campaign & brochure for Toyota's new 86. The brief was to create visually arresting, raw & powerful images to reflect the design ethos of the car & the tag line, Raw Driving. The brochure was shot on location at the iconic Mt Panorama race track in Bathurst providing the perfect backdrop for the 86.

Agency: Publicis Mojo Sydney
Creative Director: Pim Van Nunen
Art Directors: Chris Searle & Adam Whitehead
Art Buyer: Ali Dunlop
Photographer: Simon Davidson
Stills Producer: Jacqui Afflick @ Lucky Jac