Lexus

Lexus

We looked through what seemed like a gazillion shots of planet Earth to find the right source material for this job. In particular we were after naturally occuring letter forms made from roads, land & vegetation. Each section was individually retouched so as to be easily read as letters, we also had to take into account which images or letters worked well next to each other.

Agency: TeamOne LA
creative director:  James Hendry
art director: Emily McDowell
art buyer: Lisa Matthews
photographer: Google Earth