Optus

Optus

Another nice little Optus brief from the guys at M&C Saatchi. We needed to come up with a map of Australia to resemble a sculptural network of lights. Our CGI department created a web of lights we could bend & mould to create the correct shape.

The bird & elephant were shot by Mark Laita in The States & because the turn around was super fast we simultaneously created previsualisations of the animals in 3D to set angles & to determine how they would interact with the map. We rendered the background, then blended all the components together in retouching.

Another great example of our CGI & retouching departments working together to create something magical!

Agency: M&C Saatchi Sydney
Art Director: Peter Renigeris
Copywriter: Alison Hingle
Agency Producer: Courtney Lewis
Photographer: Mark Laita