Olympus Binoculars

Olympus Binoculars

The animals in these images were the trickiest element to retouch, so they were shot first, with the background & talent lit to match. Each little critter here has been created from anywhere between 3 and 6 shots.

In 2008 the campaign went on to win 1 Gold & 3 Silver Cannes Lions plus a Silver at AWARD in the Retouching category. 

Agency: JWT Sydney
Creatives: John Lam, Andy DiLallo & Jay Benjamin
Copywriter: Jason Ross
Photographer: Adam Taylor