Mercedes-Benz Truck

CGI / VFXTransportation
Written By Electric Art

Mercedes-Benz Truck

We do love a type brief. After an extensive period of sketching & creative development, the CGI department faithfully created the 3.0 tonnes with a mixture of shaders and sculptures based on real world textures. The car photographer, Warwick Kent collaborated with EA to match the angle & the lighting that we had predetermined in pre-vis. This one is all about the details in the textures & the shaders. The reality comes from the little surface imperfections. 

Agency: Havas Melbourne
Art Director: Jerome Lee
Agency Production: Leo Francis
Car Photography: Warwick Kent

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