Mars Ice Cream
The clever design team at Creaytive commissioned us to create a range of CGI Mars ice cream assets for global marketing purposes.
These are the first designs to launch and we're so happy we can finally share some of the work from this campaign!
Ice Cream Scan
EA went on to animate this delicious asset. So good to see that swirl in action!
Mars Ice Cream
Another great design from the grand team at Creaytive! The guys commissioned us to create a range of CGI Mars ice cream assets for global marketing purposes.
We’ve developed a lot of fairly proprietary combinations of techniques over the years to be able to do this kind of work. It's next level tricky to create realistic CGI ice cream but even harder to get it to look so yummy and light realistically in very high resolution. All the materials have to texturise, light and behave like the real life ones but a lot better. Reality, beauty and taste appeal have to coexist harmoniously.
An awesome team effort by our CGI artists, retouching and production... all with their own expert techniques, all part of the little village that made a choccy ice cream!
Agency: Creaytive. Melbourne
ECD: Chris Reay
Head of Design Realisation: Sam Holliss
Client Service Director: Chris Kent