Arnott’s Salted Caramel Tim Tam TVC

Arnott’s Salted Caramel Tim Tam TVC

We happily joined forces with the old team again, Arnotts, Prodigious & Saatchis to create another lovely Tim Tam spot. It’s an honour to be trusted as the creator of the first CGI version of the iconic Aussie bikkie and all its ingredients.

This one had the added challenge of starting with a beautiful ribbon of thick caramel followed by communicating the generous double choc coating on the biscuit. After much creative development we settled on a suspended river of chocolate followed by lovely whirlpool for the finished biscuit to emerge from. Once the creative direction was settled the hard work began of actually creating this realistic, beautiful biscuit and all its ingredients started. Every frame has to count. Six seconds is a very short time to tell the story of the “construction” of this treat. 

We avoided trendy tricks like time ramping to be able to show more of the biscuit travelling, instead preferring to allow the viewer time to take in the beautiful ingredients and the purely abstract world of its construction.

Agency: Saatchi & Saatchi
CD: Michael Barnfield
Creative Team: Ben De Klerk and Robert Bamford
Production Company: Prodigious
Prodigious Post-Production Producer: Amritha Rajavelu