John West TVC
TVC
Behind The Scenes
John West TVC
CEA created the ingredients, cans & all the foreground elements in CGI & used liquid sims for the oil & lemon juice. Wunderman & John West embraced the idea of us creating a tuna steak & the other ingredients in CGI, which is no mean feat & were confident we would make it all look photo-real & delicious. This gave us complete control over the placement, lighting & look of each component. We shot the background, compositing all elements for TVC, digital OOH, print & social deliverables.
Agency: Wunderman Thompson Melbourne
Senior Art Director: Simon Fleming
Creative Director of Content: Brie Stewart
Copywriter: Mikey Curran
Integrated Producer: Katherine Muir
Senior TV Producer: Zaylee Saydam
Stills: Cream Electric Art
Animation: Electric Art