IMAX

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EA were comissioned to create 3 executions, The Storm, Dog Fight & Exploration for this huge global IMAX print & motion campaign.

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THE STORM

FX Build

The campaign commissioned by TBWA\Chiat\Day LA is IMAX’s largest brand campaign ever!

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We created a detailed CGI ship and used a plethora of water and atmos captures to create the scene.

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Detail of CGI ship & water integration

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DOG FIGHT

FX Build

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Dog Fight Stills Execution

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Planes, clouds, explosions and fields created in CGI

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Detail on CGI Planes & Smoke

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EXPLORATION

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Exploration Stills Execution

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We created the space craft, Earth & hurricane in CGI

IMAX

So proud of the huge team effort behind this global IMAX print & motion campaign, “Films to the Fullest”. Commissioned by TBWA\Chiat\Day LA, it’s IMAX’s largest brand campaign ever.

For the 3 executions, The Storm, Dog Fight & Exploration, CEA created the ship, planes, clouds, explosions, fields, window, space craft, earth & hurricane in CGI comping them with live footage & applying extra atmos & a cinematic grade.

The brief called for looping, epic, immersive cinemagraphs & we were happy to deliver. 

Agency President: Erin Riley
CCO: Renato Fernandez
CD: Jason Karley
Senior Art Director: Stephen Lum
Senior Copywriter: Liz Cartwright
Director of Design: Mark Sloan
Designer: Robbie Reynolds
Management Supervisor: Teddy Notari
Global Brand Lead: Nicole Rowett
Account Executive: Erin Woods
Director of Business Affairs: Robin Rossi
Senior Strategist: Corianda Dimes
Planning Director: Anita Schillhorn
Executive Producer: Hashi Clark
Sound Design: Lime Studios