Electric Art
EA Promo
Process
Electric Art
“F*ck that looks like some kind of weird landscape” was the comment that turned “the little walnut that could” into a landscape and then back into a walnut again. Ultra real CGI food is part of our staple diet and when Simon Linge’s multicoloured walnut popped up it became the germ of an idea. Like some weird lichen-covered rock (perhaps from another planet) the fascinating ultra-macro-super-Hi-Rez world of realistic CGI food provided us inspiration to create this wistful windblown landscape and Play god yet again.
It’s really worth having a look at these assets separately, particularly the camera that rotates inside the shell of the walnut. Crazy detail.