Bull In A China Shop
Electric Art once famously put a giraffe up a tree… so creating a bull in a china shop seemed very up our alley!
An epic effort from every department at EA plus a lovely collaborative creative process with the agency resulted in a beautifully crafted final animation.
Testimonial: “Tremendous THANK YOU for your incredible hard work on these two campaigns.
The artwork speaks for itself to the outstanding level of craft, talent and heart poured into it.
We couldn’t ask for better (or more patient) partners to bring these ideas to life. Looking forward to our next collaboration!”
Olga Zeltser - Assoc Director of Production - Link 9
CGI Build
Bull in a China Shop
We're thrilled to share this work for DDB Health NY, it's definitely a dream brief and one of our favorite campaigns. How does one communicate that a new drug is both powerful, offering the efficacy that the patient's disease demands, yet is gentle on the patient at the same time? A bull in a china shop!! We jumped at the chance to bring this visual metaphor to life.
Creating, sculpting, texturing and animated CGI animals is considered “next level difficult” in the CGI world. Creating photo-real china shops to go with them is no easy task either, but in the end, these custom built animals and shops were a labour of love for the Electric Art CGI, Retouching, and Compositing departments!
An epic effort from all plus a lovely collaborative creative process with the agency resulted in a beautifully crafted final animation.
Agency: DDB Health New York
SVP, Creative Director: Bill Dunkle
VP, Associate Creative Director: Rad Dedic
VP, Associate Creative Director Copy : Nikita Golitsyn
Account Group Supervisor: Lauren Alexander
VP, Account Supervisor: Catherine Siegrist
Group Project Supervisor: Alec Davidson
Senior Video Producer: Peggy Fallon Associate Director of Production: Olga Zeltser
Sound Design: Pete Kneser