Cesar Westie

Our hero doggie.

The puppy - too cute!

 

Hero Westie Rough Comp vs Final Result.

Our little fella as he appears on the new packaging.

 

Cesar Westie

Creaytive came to us to create the perfect hero Westie & puppy for Cesar’s global redesign. Both the original westie assets were posed front 3/4 and they needed to be recreated facing directly forward.

Our brief was to retain as much of the personality of the original assets as possible whilst enhancing all the details in the key elements especially in the fur. This was an incredibly intricate compositing project, literally moving individual hairs! Amazing attention to every little detail helped lead to an awesome result.

 

Agency: Creaytive
Creative Director: Chris Reay
Client Services Director: Chris Kent

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