American Family Insurance
American Family Insurance
In what was huge campaign over last year for American Family Insurance, these spaces were created in a lot of cases from nothing, Starting with shots of talent interacting with basic props, we would often create the entire environment around them using mostly CGI augmented with stock.
We created all sorts of weather conditions like hail, snow, rain and storms to portray the potential damage threats and then created the safe family havens underneath the famous red roof of AFI.
Client: American Family Insurance Agency: Elite Media
Creative Director: Mohammed Alsadi
Executive Producer: Melanie Cornish Producers: Jackie Crockwell & Jonnee Tonsel