Zip Water

Zip Water

Creating human figures springing from a series of animated water people was a challenging process. As a starting point we needed to shoot photographic reference of real performing characters that could give our CGI sculptors excellent reference for anatomy, movement & musculature as the figures progressed through each movement.  Rigged figures were then created in CGI for each of the characters. The final result required a detailed retouched combination of photographic water splashes & realistically posed figures.

Agency: Joy
Creative Director: Steve Back
Art Director: Brett Edwards
Agency Producer: Jeff Edwards
Ballerina & Soccer Player Photography: stock
Father Daughter Talent & Reference Photography: Andreas Smetana