Westfield Garden City

Westfield Garden City

Moon approached EA to help create this fun & whimsical campaign for the launch of the new Westfield Garden City.  The project required a photographic approach blending fashion & still life photography within a graphic paper world. The agency commissioned the renowned paper engineer Benja Harney to create the paper sculptures. For the sculptures requiring patterns, Moon designed & then EA printed the patterned paper on art stock.

Juli Balla did a beautiful job shooting the talent for the fashion & launch executions & Stephen Stewart worked his magic shooting the fruit, vegetables, spools, flowers & all the still life & paper components. We worked closely with Andrew, the Art Director & Stephen to do a number of initial test comps to work out colour, scale & composition. EA composited all the required elements for each execution & generated the city & country side backgrounds to allow for a range of formats.

Agency:  Moon Communications Group
Creative Group Head:  Dave Shirlaw
Art Director:  Andrew Jones
Account Director:  Melissa Aisbett
Paper Engineer:  Benja Harney
Still Life Photography:  Stephen Stewart 
Fashion Photography:  Juli Balla @ The Kitchen
Fashion Stylist:  Amanda Moore @ 2C