Pharma Knight

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New York Pharma agency Area23 commissioned us to create a CGI knight to depict their client brand's efficacy in fighting Type 2 diabetes.

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Hero Detail

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Secondary Imagery

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CGI Details

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Knight Character Design Development

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Lance Design Development

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Final Lance Design

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Agency Layout

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Early Pose WIP

Pharma Knight

Pharma agency Area23 NY commissioned us to create a CGI knight to depict their client brand's efficacy in fighting Type 2 diabetes. Electric Art designed & built the CGI coat of armour & the hi-tech lance. Our retouching guys did an awesome job bringing all the elements together to create a series of dynamic visuals. Frank Sinatra, the beautiful white horse was photographed in various poses by Gary Heery with stills production by Chee Productions.

Agency: Area23 New York
ACD: James Corbett
Art Supervisor: Katherine Kennedy
Art Producer: Denise Bosco
Horse Photography: Gary Heery @ Chee Productions