Paper & Packaging Board
Cramer-Krasselt partnered with Electric Art to develop several print ads for the newest Paper and Packaging Board – How Life Unfolds® campaign.
The visual approach highlights 3D paper and packaging characters in real-life settings in order to demonstrate the versatile and vital role they play in our lives.
Library Case Study
Paper & Packaging Board
Cramer-Krasselt partnered with Electric Art to develop several print ads for the newest Paper and Packaging Board – How Life Unfolds® campaign. The visual approach highlights 3D paper and packaging characters in real-life settings in order to demonstrate the versatile and vital role they play in our lives. Photographer Stephen Stewart shot the Awards Show talent and CEA combined this with a CG stage, the paper character and a stock image of a theater audience. The Library, Headphones, Gym and Graduation executions were all created entirely in CGI.
Library, Awards, Headphones, Gym, Business, Graduation
Agency: Cramer- Krasselt Milwaukee
Creative Director: Jim Root
Art Director: Rebecca Mader
Producer: Karen Kirsch
Celebrate tomorrow, Good Notes
Agency: Manifest - Chicago
CCO: Sacha Reeb
Executive Creative Directors: Jess Foster & Rob Starkey
Copywriter: Jason Flamm
Account Directors: Laura Yoars & Michele June