Novartis Sentinel

Novartis Sentinel

EA jumped at the opportunity to work on this challenging campaign for the guys at Loud. We used a complex particle system to create various worms, fleas, & parasites (eww) in CGI.
Each little critter was then carefully embedded into the stock shots. 

The wormy dog image was selected for the Luerzers Archive 200 Best Digital Artists Worldwide special 2015-2016.

Agency: Loud
Creative Director: Joe Van Trump
Art Director: Mo Shono
Agency Producer: Lawrence Katsidis
Photography: stock