Nescafé Gold

Nescafé Gold

The challenge of this brief was to create an appertising image where the viewer can almost smell the fresh coffee bean aroma. To achieve this we needed the image to appear photo realistic in terms of detail & lighting with an extensive depth of field. The benefits of using CGI enabled us to play around with the scale & the positioning of the individual beans & create the rippling liquid effect.

Agency: Publicis Mojo Sydney
Art Director: Chris Searle
Art Buyer: Alison Dunlop
Photographer: Stephen Stewart