Gatorade
“From concept to final product CEA showcases outstanding technique and creativity in the world of CGI.
I’ve worked with them on complex image creations to detailed water sculpted athletes and they delivered incredible finished pieces of art.
Their collaborative nature enhances the project experience whether they produce still imagery or animated spots.
Even though they are in a different time-zone their responsiveness and workflow put your mind at ease knowing that your deadlines will be met.
It’s great having them as your creative partner they never cease to amaze!”
Dena Moore - Executive Producer - TBWA\CHIAT\DAY LA
Gatorade
We have a solid history at EA in creating CGI splashes in various forms.
Bryce Harper's & Cam Newtown's poses were sculptured faithfully & lit using a HDR captured during the liquid shoot. Photographer Stephen Stewart shot detailed images of the product in motion. Retouching took the rendered poses, enhanced them with photographic detail & crafted the dynamic splash forms. We went on to create two more executions in the series.
Agency: TBWA\Chiat\Day LA
AD: Chris Rodriguez
Executive Producer: Dena Moore
Art Producer: Deena Fayette