Esri
Cinemagraphs
Forest
We created this epic campaign for Esri, a software company that utilises location technology such as mapping and data analytics to assist organisations to “See What Others Can’t".
Port
Africa
Subway
Airport
City
Construction
Stills
Builds
Esri
We created this epic campaign for Esri, a software company that utilises location technology such as mapping and data analytics to assist organisations to “See What Others Can’t". Even prior to COVID-19 a worldwide shoot on this scale wasn’t feasible for this client in terms of timings and budget. CEA were able to utilise CGI, stock and local photography to create each environment, delivering a campaign of seven photo-real stills images and corresponding looping cinemagraphs.
We created FX builds on the Forest, Construction and Port assets that show a quick glimpse into the CGI process. A brilliant team effort from our guys, agency and client, and one of which we are all immensely proud of.
Agency: MAL\FOR GOOD & TBWA\Chiat|Day LA
Assoc. Creative Directors: Kristina Krkljus & Tyler Kirsch - MAL\FOR GOOD
Art Directors: Mark Share & Jason Collins - TBWA
Executive Producer: Dena Moore - TBWA
Art & Print Producer: Whitney Knecht - TBWA
Senior Art Producer: Elisabeth Fried - TBWA
Production Coordinator: Jessie Glenn - TBWA
Photographic elements on City, Port, Subway & Africa: Stephen Stewart.
Photographic elements on Construction & City: Damon Wilder
Forest & Construction Stills: Cream Electric Art
Remaining stills & all motion: Electric Art