Cassiopea
Cassiopea
EA was commissioned to help execute this challenging brief for a dermatology company.
The concept's promise was to "re-write the story of acne treatment." The visual called for an accurate, as well as beautifully illustrated depiction of subcutaneous tissue, some of which was inflamed with acne causing bacteria, and to blend it with a photo-real text book.
The final image is a combination of CGI, photography and traditional illustration seamlessly composited and beautifully graded.
Agency: Fingerpaint Marketing
Creative: Alexis Kern
Agency Producer: Marc Short