Bundy - Quench Your Curiosity

Bundy - Quench Your Curiosity

Leo Burnett approached EA to work on this fantastically unique campaign. Creative retouching briefs of this calibre don't come around very often & we jumped at the chance to be involved.

Multiple background shots were provided by Andreas Smetana for the Orchard, Alley & Pier executions & were stitched together in retouching to create large background plates that could work across multiple formats.

Andreas's amazing shots of the talent, arm & bottle were then shot in studio & dropped into the scene. EA created the wave & fish splashing over the pier using a combination of stock plus images from our in-house library. The agency did a terrific job creating the artwork base for the headlines. EA then used a combination of CGI, stock & retouching to create the frayed canvas, neon & ethereal mist final type.

The campaign went on to win EA a silver at AWARD for print craft digital enhancement & manipulation. It also picked up a bronze AWARD for photography. High fives all around!

Agency: Leo Burnett Sydney
ECD: Andy DiLallo
Creatives: Matt Swinburne & Zaid Al-Asady
Agency Producers: Adrian Jung & Jeremy De Villiers
Photographer: Andreas Smetana
Stills Producer: Natalie Loveridge