AWARD - Call for Entry
AWARD - Call for Entry
The guys at Y&R NZ approached EA to help create a motion & stills piece for the CFE campaign for the 38th Australasian Writers and Art Directors Association (AWARD) Awards. The theme was 'digging deep' celebrating the tenacity shown by creatives aiming to strike gold at AWARD. Guy Denniston, CD at Y&R NZ said "Doing great creative just takes a lot of hard work. It takes digging deeper, past all the shit ideas, all the mediocre ideas & the pretty good ideas. This campaign celebrates the real graft behind the craft." It was all hands on deck at EA to turn this motion project around in time. The whole thing was created in CGI out of individual pieces of paper, with the flexibility to be sculpted to mimic the scale and structure of a real open cut mine. The challenge was to keep the textures & scale realistic & to ensure the piece didn't just look technically correct but also beautifully cinematic. An amazing team effort by all involved.
Agency: Y&R NZ
CDs: Guy Denniston & Gavin Siakimotu
Agency Producer: Marique Knight
Creative Services: Claire Dooney
Sound Design: Liquid Studios