2XU

2XU

2XU commissioned EA to create this campaign for their new revolutionary running tops which are engineered for absolute efficiency. EA worked with Stephen Stewart who captured our super sporty talent running in the studio to get some great realistic motion in the shirt. The dust was made in CGI using a particle system & combined in retouching with photographic material. The atmospheric background was created using a blend of EA Image library material & stock.

Client: 2XU
creative: Mike Napier
photography of shirt: Stephen Stewart